D1b88ac3

Marketing Manager

  • Location:

    Erbil

  • Sector:

    Consultancy

  • Contact:

    Shireen Ahmed

  • Job ref:

    2764

  • Published:

    about 2 months ago

  • Expiry date:

    2022-06-29

MSELECT is looking to hire a Marketing Manager for a consultancy client in Erbil. Candidate must have a minimum of 5 years of experience in Marketing and be fluent in English, Arabic and Kurdish.

Job Objectives
Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, please apply.

Key Responsibilities:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
  • Serving as a brand ambassador at career fairs or on-campus recruiting events
  • Researching, advertising and marketing trends in the staffing industry
  • Communicating with the HR department and Project Manager to get a clear view of the company’s hiring goals
  • Developing monthly reports on recruitment marketing metrics
  • Enhancing our career page and social media profiles with multimedia, posts and other endorsements
  • Generating day to day content that exemplifies our work life (For example blogs, videos, graphic designs, etc.)
  • Recognizing and advertising the main causes of why workers stick with our organization and allure applicants
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Strong knowledge of employer branding and recruitment marketing strategies

Preferred Qualifications

  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel
  • Established press and media contacts

*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.

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