Social Media Marketing

Location Erbil

Fee $150


Tuesday, 25 June 2024


Wednesday, 26 June 2024


As the digital landscape continues to evolve, understanding the importance of social media marketing is essential for businesses, entrepreneurs, and marketers. This Social Media Marketing course will cover a wide range of topics aimed at helping individuals or businesses effectively promote their products, services, or brands on various social media platforms.

By the end of this course participants will be able to:

  • Understand the significance of social media in the context of modern marketing practices.

  • Define clear and measurable objectives for social media marketing initiatives.

  • Identify target audiences and apply techniques to tailor marketing efforts effectively.

  • Define clear and measurable objectives for social media marketing initiatives.

  • Identify target audiences and apply segmentation techniques to tailor marketing efforts effectively.

  • Develop a structured approach to content planning and creation for social media platforms.

  • Develop skills in creating targeted ad campaigns and optimizing them for maximum effectiveness.

Course Content

Introduction to Social Media Marketing

  • Understanding the Importance of Social Media in Marketing

  • Overview of Popular Social Media Platforms

  • Key Concepts and Terminology

Setting Social Media Marketing Goals

  • Defining Objectives for Social Media Marketing

  • Identifying Target Audiences and Segmentation

  • Establishing Key Performance Indicators (KPIs)

Creating a Social Media Content Strategy

  • Content Planning and Creation Process

  • Developing a Content Calendar

  • Content Optimization Techniques

Engaging Social Media Audiences

  • Building a Strong Social Media Community

  • Techniques for Increasing Engagement and Reach

  • Managing Social Media Conversations and Customer Interactions

Social Media Advertising

  • Introduction to Social Media Advertising Platforms (e.g., Facebook Ads, Instagram Ads)

  • Ad Campaign Creation and Targeting Strategies

  • Optimization and Performance Measurement

Influencer Marketing on Social Media

  • Understanding the Role of Influencers in Social Media Marketing

  • Finding and Collaborating with Relevant Influencers

  • Developing Effective Influencer Marketing Campaigns

Social Media Analytics and Measurement

  • Key Social Media Metrics and KPIs

  • Tools for Social Media Monitoring and Analytics

  • Analyzing Data and Extracting Insights

Crisis Management in Social Media

  • Handling Negative Feedback and Online Reputation Management

  • Strategies for Managing Social Media Crisis Situations

  • Maintaining Brand Consistency and Transparency

Duration and Time
  • Duration: two-days

  • Time: 17:30 – 20:30

  • Language: English/Kurdish

  • Format: classroom-based

  • Refreshments: included

  • Price: $150


Must be made 5 working days before the start of the course. Payment can be made in cash, by bank transfer or through exchange offices.

How do I register?

You can register by emailing with the following details:

  • Full Name:

  • City/Town:

  • Email Address:

  • Phone number:

  • Name of course: