Job Purpose
- Contribute to the development of national commercial strategy and manage its execution on the territory level across all indirect channels (KA, GT, WS) by guiding and leading a team of Territory Development Executives (TDE) for both CC & RRP categories
- Manage the territory in terms of KPIs across all trade categories and monitor the execution and deployment of commercial plans
- Act as a steering committee for direct reports regarding local initiatives proposed
- Implement the validated strategy through effective action plans to achieve targets within approved budgets, in compliance with local legislation and PMI internal policies and practices
- Manage relationships and cooperation with 3rd party distributors to ensure smooth deployment and achievement of commercial objectives on the territory level (IMS, OOS, data sharing, etc.)
Key Responsibilities
Team Management & Development:
- Recruit, train, and manage the TDEs team within the territory to exceed business objectives
- Provide continuous development and coaching to ensure the team is equipped with the necessary skills and knowledge
- Conduct on-the-job training, and field audits, and provide timely feedback
- Set KPIs on the sub-territory level and monitor execution
- Ensure smooth cooperation between TDEs and distributor field force
- Coordinate implementation of commercial objectives (IMS, SoM, minimum OOS, etc.)
- Maintain comprehensive knowledge of territory (consumer profile, competition, product trends)
- Develop short- and long-term plans aligned with commercial KPIs
- Define BPWATTS, apply relevant commercial programs, and ensure effective journey planning
- Strengthen retailer relationships and support local initiatives
- Plan and manage the territory budget for optimal usage
- Ensure spending aligns with internal financial policies
- Measure monthly costs vs. results and ensure ROI
- Allocate resources effectively to support successful commercial deployment
- Consolidate and analyze market data to identify gaps and opportunities
- Stay updated on alternative products (e-cigarettes, vapes, etc.)
- Track CC market trends and local legislative/fiscal changes
- Present market feedback and insights to stakeholders
- Build long-term partnerships with strategic outlet owners/managers across all indirect channels
- Facilitate communication between wholesale and retail to maintain product availability
- Monitor trade partners' performance and propose improvements
- Promote the company as a preferred business partner
- Ensure all activities uphold the company’s image and are legally compliant
- Follow and enforce safety protocols and company procedures
- Train subordinates on company guidelines and report incidents as required
Requirements
Education:
College/University degree (preferred).
Work Experience:
- Minimum 3 years in field sales
- Experience across multiple sales channels (KA, GT, HoReCa – preferred)
- FMCG industry experience
- B2B or B2C sales experience (preferred)
- Fluency in English, Kurdish, and Arabic
- Advanced MS Office skills
- Valid driving license
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.