Area Sales Manager

  • Location:


  • Sector:


  • Contact:

    Steve Al-Bazy

  • Job ref:


  • Published:

    about 1 month ago

  • Expiry date:


MSELECT is looking to hire an Area Sales Manager for an industrial and distribution group in Basra. Candidates must have a minimum of 5 years of relevant experience in FMCG. Fluency in English and Arabic is a must.


  • Manage & monitor performance of SV'S to ensure all areas deliver the targeted volume & margin
  • Achieve the budget volume &margin
  • Achieve the distribution target 90% SKU'S to 90% customers monthly to optimize sales and market share
  • Achieve the all sales KPI'S (visibility, execution, prime location ..etc.)
  • Ensure that all contracts of customers are applied as standard company need
  • Ensure that the right people on right place
  • Ensure that AR is reconcile 100% and collection 100%


  • Must hold a bachelor's degree
  • 5-7 years’ experience in FMCG in beverage as an Area Sales Manager or relevant job, 5 years in dairy is a plus
  • Preferably experience in handling all channels (retail, SMKT, WSL)
  • Experience in distribution, coverage, excellence in execution, visibility, van sales operation
  • Preferably experience in South areas
  • Speaks English & Arabic
  • Experience in systems of sales (HHT, APP, mobiles)

Personality, Ability & Skills

  • Ability to read sales reports and provide the effective solutions to the team and management
  • Managing sales team to achieve sales goals through sales system in company
  • The ability to evaluate the sale team and set the development & replacement plan
  • Ability to discover the opportunities & challenges & provide the productive solutions
  • Ability to present the coaching & feedback &rewarding to the team based on results
  • Passion to success &positive thinking &working under pressure &long hours
  • Effectively to managing the team to achieve company goals
  • Managing customers’ contracts and monitor the implementations
  • Weekly meeting with all team to discuss the weekly results
  • Daily meeting with team on results SV & VSR
  • Able to use Microsoft office program (MS, EXCEL, PP)
  • Willing to be placed in each area
  • Market visit of all stores in his area or depot through work with SV or VSR
  • Able to manage 5 direct subordinates& 1-2 depot operations & 20-40 VSR & VSA
  • Excellent communication, negotiation, strong leadership skills , coaching and training, time management, assertive, able to analyses &interpret data


*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.

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