Course Overview
This online Certificate in Strategic Management provides participants with essential tools and frameworks to formulate, implement, and evaluate business strategies effectively. Over three interactive days, participants will engage in case studies, group discussions, and practical exercises aimed at developing strategic insight and leadership confidence in today’s competitive environment.
Learning Outcomes
By the end of the course, participants will be able to:
Understand the key principles and processes of strategic management.
Analyze internal and external environments to identify strategic opportunities and threats.
Formulate actionable business strategies aligned with organizational goals.
Apply strategic models such as SWOT, PESTEL, Porter’s Five Forces, and the Balanced Scorecard.
Enhance decision-making and leadership in uncertain and dynamic environments.
Create an implementation plan and monitor strategic outcomes effectively.
Daily Schedule & Topics
Day 1: Foundations of Strategic Thinking
Time: 09:30 – 16:30
Objectives:
Understand strategic management fundamentals.
Explore strategic vision, mission, and goal setting.
Topics Covered:
Introduction to Strategic Management
Strategy vs. Operations
Vision, Mission, and Values
Strategic Planning Process
Stakeholder Analysis
Case Study: Analyzing Real-World Strategic Failures
Day 2: Strategic Analysis and Formulation
Time: 09:30 – 16:30
Objectives:
Equip participants with tools to analyze the internal and external environment.
Build skills to formulate strategic options.
Topics Covered:
External Environment Analysis: PESTEL & Porter's Five Forces
Internal Analysis: VRIO, SWOT
Competitive Strategies (Cost Leadership, Differentiation, Focus)
Growth Strategies (Ansoff Matrix, Vertical Integration)
Strategy Formulation Frameworks
Group Exercise: Developing Strategic Alternatives
Day 3: Strategy Implementation and Evaluation
Time: 09:30 – 16:30
Objectives:
Guide participants in translating strategy into action.
Introduce tools for monitoring and evaluating strategic success.
Topics Covered:
Strategy Execution Challenges
Strategic Alignment: People, Process, and Technology
Balanced Scorecard & KPIs
Change Management and Leadership
Risk Management in Strategy
Final Group Presentation: Strategic Plan Pitch
Training Methods
Interactive lectures
Group discussions and role-plays
Case study analysis
Templates and toolkits
Strategic Plan Assignment
Assessment & Certification
Participants must attend all sessions and complete a final group presentation to receive their Certificate in Strategic Management.
Course Information:
Format: Online
Time: 09:30 - 16:30
Duration: 3 days
Fee Per Person: $170
Language: English
Payment
Must be made 7 working days before the start of the course. Payment can be made in cash, by bank transfer or through exchange offices.
How do I register?
You can register by emailing training@mselect.com with the following details:
Full Name:
Position:
Email Address:
Phone number:
Name of course: