Job Objective
A marketing manager would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business’s sales.
Responsibilities
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
- Implementation of the marketing campaigns right from ideation to final analysis and refinement
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need
- High skills of leadership with the team
- High skills of creativity
- Setting targets and plans to improve the business’s sales
- Assisting and coaching the team to improve and reach targets
- Good knowledge in marketing channels such as content marketing
- Search Engine Marketing, Outdoor Marketing, Social Media Advertising, email campaigns, lead generation initiatives, website design and landing page enhancement, copywriting, and comprehensive performance analytics of the marketing campaigns
Education
Bachelor's of business administration (Marketing or any equivalent field)
Qualifications
- Minimum of 3 years of experience in similar field
- Ability to manage team and projects
- B2B Marketing experience
- English is a must, French is a plus
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.