Key Responsibilities
- Develop and implement strategic marketing and communication plans designed to meet client and market requirements in the Levant
- Contribute to developing deep client partnerships by providing marketing support, including marketing analysis, insight development and campaign activities to assist clients in driving portfolio growth
- Act as the primary liaison between internal stakeholders, creative agencies and media agencies
- Lead the end-to-end management of marketing briefs, ensuring clear objectives, timelines, and deliverables are communicated across all agency partners and delivered on time
- Oversee the full marketing cycle, including briefing, approvals, production, and post-campaign reporting
- Ensure all creative material and campaigns are in accordance with guidelines and brand standards
- Provide regular updates and reports
- Manage the client marketing programs and funds from planning to execution, and ensure a seamless marketing in-kind process implementation
- Deliver marketing insights & data capabilities to drive deep partnerships with clients, including research, studies and best practice benchmarking through the marketing community
- Provide in-depth understanding and analysis of the payments industry, regulation, consumer trends and competition
- Influence and gain the support of client banks to participate in marketing activities, negotiating the financial terms of their participation
- Lead for planning, guiding and delivering on all Marketing VIK (Value-in-Kind) plans and targets by effectively partnering with external agency partners
- Support the activation of global sponsorship and product platform initiatives with Levant clients
- Establish strong partnerships with internal teams to assist in the delivery of marketing initiatives within the geographies
- Effectively manage all stakeholders responsible for the successful implementation of any activity, including agencies, suppliers, merchants, clients, and others as appropriate
- Identify opportunities in the market through tracking of key payment trends, cardholder behavior, and evaluate them to create strategic recommendations for future business propositions
- Review implementation of plans on an ongoing basis and guide external and internal stakeholders to ensure that KPIs are achieved
- Manage the admin work and processes related to client contracting
- Other responsibilities may be assigned as business needs evolve
Requirements
Experience & Qualifications:
- Minimum bachelor's degree in business or a related field with a marketing foundation, MBA preferred
- Excellent performance in marketing management (7-8 years’ experience in Marketing)
- International marketing experience is an advantage, ideally in the payments industry, consumer cards sector
- Arabic and English speaker, French would be advantageous
- Significant work experience in a blue-chip retail or service sector organization
- Financial services experience would be advantageous
- He/she should also have significant experience in advertising and digital marketing with a strong bias towards delivering successful domestic and/or international marketing campaigns
- Demonstrated track record in the development and implementation of integrated campaigns, as well as marketing consultancy and agency management
- Innovative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
- Strong communication, influencing and negotiation skills at all stakeholder levels
- Marketing Commercial acumen & ability to understand key P&L drivers to build effective business cases
- Marketing data familiarity and influencing skills are critical
- Project management skills
- Client relationship and management skills
- Strong self-management skills, including demonstrable drive and energy
- Multicultural sensitivity and interpersonal relationship management skills are essential, including the ability to work effectively as part of a decentralized marketing function and a multi-functional hub office team
- Analytical thinker, team-oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
- Open to learn
- Naturally optimistic and energized
- Candidate must be open to travel as relevant within safety and security policies
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.