Job Purpose
The Trade Marketing Executive is responsible for strengthening brand presence and accelerating product sell?out across modern trade, general trade, and wholesale channels. This role develops and executes trade marketing programs that influence shopper behavior, optimize shelf performance, and drive category growth in highly competitive markets.
Key Responsibilities
1. Trade Marketing Strategy and Planning:
- Develop channel-specific trade marketing plans for Modern Trade, General Trade, and key distributors
- Identify growth opportunities across product categories and recommend initiatives to increase market share
- Collaborate with key accounts to develop joint business plan activities
- Monitor stock levels, forecast demand, and support product launch readiness across all channels
- Design and deploy POSM materials (shelf talkers, wobblers, display units, gondola heads, chillers, etc.) to enhance brand visibility
- Manage planograms and ensure correct product placement and optimal share of shelf
- Conduct regular market visits to evaluate execution compliance and merchandising standards
- Ensure excellence in shelf presence and retail activation execution
- Plan and execute tailored promotions across FMCG retail formats (bundles, price-offs, sampling, loyalty programs, seasonal campaigns)
- Ensure smooth execution of promotional activities in coordination with Sales and distributors
- Measure promotional effectiveness, ROI, and shopper uplift
- Recommend improvements based on performance analysis
- Track competitor activity, including pricing, promotions, visibility, and new product launches
- Analyze shopper behavior, category trends, and sales performance to identify opportunities
- Provide actionable market insights to Sales and Marketing teams
- Align closely with Sales, Marketing, and Supply Chain teams to ensure efficient execution of trade plans
- Support product launches and channel initiatives through coordinated planning
- Prepare monthly dashboards highlighting key KPIs and trade performance
- Provide data-driven insights and recommendations to management
- Track sell-out performance and channel effectiveness
Requirements
- Bachelor’s degree in marketing, Business, or related field
- 3–5 years of experience in FMCG trade marketing, sales, or shopper marketing
- Experience working with distributors and retail chains (e.g., hypermarkets, supermarkets, wholesalers) with: Deep understanding of FMCG retail dynamics and shopper behavior, Strong communication and negotiation skills, Creativity in developing impactful in-store activations, Ability to multitask in fast-paced environments, Strong attention to detail and execution discipline, Commercial and results-oriented mindset
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.