mselect is looking for a Marketing Director for a real estate client in Baghdad. Candidates must have a minimum of 8 years of proven relevant experience, with 5 years in managerial positions. Fluency in English and Arabic is a must.
Key Responsibilities
- Oversee all marketing and advertising activities
- Develop and execute comprehensive marketing plans and programs to support sales and revenue objectives of organization
- Ensure that all marketing initiatives contribute to the overall top line growth of the organization by developing services that continuously acquire and retain customers
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
- Manage the daily follow up and the marketing plan's implementation with all concerned internal and external parties and ensure adherence to marketing budget
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
- Monitor competitive products and marketing activities and provide market insight to sales managers
- Conduct periodic market studies for the Real Estate Market (competitive analysis and product positioning) providing Product range updates and competitors’ performance analysis
- Monitor and report Monthly competitive media spending analysis
- Plan and oversee advertising and promotion activities including print, online, electronic media, Events, & Sales Promotion activities
- Recommend agencies and suppliers negotiating contract terms and conditions for major services
- Oversee advertising campaigns using the approved Format & Artwork in coordination with Sales
- Select customer data according to target group criteria and verify the quality of customer data and take ownership of segmentation and profiling of customers
- Handle new products design and business planning with the business development team
Requirements
- BA degree in Marketing, Business Administration or related
- Minimum 8 years of proven experience in Real Estate industry with minimum 5 years in managerial positions
- Language professionalism: English, Arabic
- Hands on ERP system
- Knowledge of digital marketing tools & strategies, including SEO, PPC, social media & email marketing
- Strong project management skills, with the ability to manage multiple projects & priorities effectively
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.