Key Responsibilities
- Develops and leads the overall marketing strategy to drive user acquisition, engagement, retention, and repeat purchases
- Build and manage relationships with local influencers, content creators, and marketing agencies
- Plan and execute influencer campaigns, promotions, brand activations, and offline events
- Manage the social media presence and ensure consistent brand identity and communication
- Conduct market and competitor research and identify new marketing opportunities
- Track campaign performance, including reach, engagement, conversions, customer acquisition, and ROI
- Monitor market trends and competitor activities to improve marketing strategies
Requirements
- Education: Bachelor’s degree or higher in Marketing, Communications, Sociology, or a related field
- Experience: 5–6 years of relevant experience in the e-commerce and retail sector, with mandatory experience in a manager-level marketing role
- Marketing Expertise: Strong experience in influencer marketing, social media strategy, and integrated campaign management
- E-Commerce: Proven experience in e-commerce is highly preferred
- Language: Fluency in English is mandatory
- Industry Network: Established relationships with local influencers, content creators, or marketing agencies are a strong advantage
- Core Skills: Strong communication, negotiation, project management, and analytical skills
- Personal Attributes: Creative, proactive, and results-driven, with a strong focus on achieving measurable marketing outcomes
*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.